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Showing posts from January, 2023

Social Listening

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The brand that I selected was Busch Light, I chose this because Busch Light is my favorite beer. From the people that I know that I drink with have never said anything negative about Busch Light. I used Instagram to find information about Busch Light, they have over 280 thousand followers on Instagram. Busch Light's value proposition is that they have a unique name, taste, and can. They also have unique flavors and seasons where they change the looks of their cans. Such as Busch apple, and they change the cans to have camo cans and during the summer they have farming materials picture on their cans. On a post there was a video of them opening a fridge and it was filled with Busch Light, one guy commented "this is what heaven looks like." A lot of people that are fans of Busch are from Canada, a guy commented "When are the camo cans coming to Canada?" Finally there is one more comment on a post of a video of a warehouse filled with all Busch Lights and some guy c...

Marketing Blog

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https://www.marketingdive.com/news/fanduel-super-bowl-gronkowski-gronk-field-goal/639932/ https://www.fanduel.com/ "FanDuel bets big on Gronk in first Super Bowl spot" I decided to pick this article because Rob Gronkowski also known as "Gronk" is a funny dude, and I wanted to do something that had to do with sports. This article is about FanDuel which is a sports betting app, and they partnered up with Gronk to make a live commercial during the Super Bowl, of Gronk attempting to kick a 25 yard field goal. If Gronk makes the kick, FanDuel is going to reward any person that used FanDuel to bet on the Super Bowl will receive a cash prize, and plan on giving away 10 million dollars. Some of the main points from this article is that they are giving away a shared amount of 10 million dollars to any person to bet on the Super Bowl through FanDuel. Another main point from this article is that FanDuel is doing a live commercial for the Super Bowl. They are giving away 10 mil...

Welcome to Mychal's first post

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 Hi my name is Mychal Kelly and I like to party. However I take school and work very seriously. I started school at Linn Benton earlier this year and I am hoping to earn an associates degree for Practical Business management. This class is part of my degree requirements, I would have started on some other classes and credits that I need to earn, just so that I can get them out of the way, but my advisor was able to guide me to taking this class.  I would say that the one thing that I am most interested in learning about marketing is the best way to hook the readers or the viewers. Whether it is something interesting, or something catchy. I would also like to learn more about certain factors that will hook readers or viewers better than other ideas.  I enjoy hanging out with my friends, being outside, and staying active throughout the days. I am able to hang with my friends whether we are going to an OSU sporting event, going to the mountain to go skiing, being able to go ...