Social Listening
The brand that I selected was Busch Light, I chose this because Busch Light is my favorite beer. From the people that I know that I drink with have never said anything negative about Busch Light. I used Instagram to find information about Busch Light, they have over 280 thousand followers on Instagram. Busch Light's value proposition is that they have a unique name, taste, and can. They also have unique flavors and seasons where they change the looks of their cans. Such as Busch apple, and they change the cans to have camo cans and during the summer they have farming materials picture on their cans. On a post there was a video of them opening a fridge and it was filled with Busch Light, one guy commented "this is what heaven looks like." A lot of people that are fans of Busch are from Canada, a guy commented "When are the camo cans coming to Canada?" Finally there is one more comment on a post of a video of a warehouse filled with all Busch Lights and some guy c...