Marketing Blog

https://www.marketingdive.com/news/fanduel-super-bowl-gronkowski-gronk-field-goal/639932/
https://www.fanduel.com/
"FanDuel bets big on Gronk in first Super Bowl spot"

I decided to pick this article because Rob Gronkowski also known as "Gronk" is a funny dude, and I wanted to do something that had to do with sports. This article is about FanDuel which is a sports betting app, and they partnered up with Gronk to make a live commercial during the Super Bowl, of Gronk attempting to kick a 25 yard field goal. If Gronk makes the kick, FanDuel is going to reward any person that used FanDuel to bet on the Super Bowl will receive a cash prize, and plan on giving away 10 million dollars. Some of the main points from this article is that they are giving away a shared amount of 10 million dollars to any person to bet on the Super Bowl through FanDuel. Another main point from this article is that FanDuel is doing a live commercial for the Super Bowl. They are giving away 10 million dollars if Gronk makes the kick and is going to pay 7 million dollars to air their ad for the Super Bowl. Finally the last main point is to advertise the FanDuel sports betting app. Sports betting is growing faster and faster throughout the country. It is now legal in 32 states and there are multiple different sports betting apps. 

The company of FanDuel is not unique in any way, because there are many apps for sports betting, but they want to have people use their app by giving away money to people that bet on the Super Bowl. What is unique about FanDuel is how they are going to advertise their brand, they are using former Super Bowl champion and will eventually be in the Hall of Fame Rob Gronkowski. Everyone that watches football knows that Gronk is a character, he is a really funny guy. I believe that this will draw in a lot of betters and even some people that don't bet that often. 

I thought that their way of marketing their app and brand is smart by using Rob Gronkowski, because it is gonna draw in a lot of people, but I think their idea of giving away over 10 million dollars is not ideal. If this were me and it was my decision, I probably wouldn't be handing out that much money, the most I would do would probably be like 2 million. Just for this ad to work, they are basically giving away 17 million dollars. Something that I learned from this article is that marketing your brand and trying to get people to use your products is expensive.

Comments

Post a Comment

Popular posts from this blog

Social Listening

Image
The brand that I selected was Busch Light, I chose this because Busch Light is my favorite beer. From the people that I know that I drink with have never said anything negative about Busch Light. I used Instagram to find information about Busch Light, they have over 280 thousand followers on Instagram. Busch Light's value proposition is that they have a unique name, taste, and can. They also have unique flavors and seasons where they change the looks of their cans. Such as Busch apple, and they change the cans to have camo cans and during the summer they have farming materials picture on their cans. On a post there was a video of them opening a fridge and it was filled with Busch Light, one guy commented "this is what heaven looks like." A lot of people that are fans of Busch are from Canada, a guy commented "When are the camo cans coming to Canada?" Finally there is one more comment on a post of a video of a warehouse filled with all Busch Lights and some guy c...
Read more

The Benefits of marketing for University Hero

 University Hero is a small local Corvallis business and they provide great services, makes great food and offer great deals. They are a very small market and they do their best on social media to market their items and deals, whether it is on facebook or instagram. University Hero will post often but not all the time, I would say at least once a week, or they will post instagram stories where they will advertise a daily special that they have going on right now. For example on Friday's they have hotdog Friday's, and when OSU has a home game, they will provide a specials and advertise for people that they will be having a watch party for the game. Then on away games they will advertise that they are having a watch party as well but they doing an away game special of what they call "Da Brisket Plate." Where they will give you a plate with some brisket, a cup of coleslaw, a cup of baked beans and piece of cornbread, that also comes with your choice of beer. I think they...
Read more

Welcome to Mychal's first post

Image
 Hi my name is Mychal Kelly and I like to party. However I take school and work very seriously. I started school at Linn Benton earlier this year and I am hoping to earn an associates degree for Practical Business management. This class is part of my degree requirements, I would have started on some other classes and credits that I need to earn, just so that I can get them out of the way, but my advisor was able to guide me to taking this class.  I would say that the one thing that I am most interested in learning about marketing is the best way to hook the readers or the viewers. Whether it is something interesting, or something catchy. I would also like to learn more about certain factors that will hook readers or viewers better than other ideas.  I enjoy hanging out with my friends, being outside, and staying active throughout the days. I am able to hang with my friends whether we are going to an OSU sporting event, going to the mountain to go skiing, being able to go ...
Read more